A friend of mine posted this series of AT&T commercials from 1993, in which they try to predict the future. Pretty impressive level of accuracy, even though some of you will say the changes were obvious. And strange to see they were not the ones to bring these things to the world.
I’ve stumbled upon this old meme photo depicting the change in the way people used to go to concerts over the last 50 years. One thing was missing though – Google Glass, and I was free enough to add the missing stage. If I could add it, preferable slogan would be - Fun, where it is supposed to be.
Friends from my school asked me to briefly explain basic online marketing concepts. Here is what I did.
When I see a hot girlfriend it means I became aware of her and thus entered the funnel. If I ask her for a drink and she ignores my request that means my bounce rate is pretty big. Since it is unlikely to happen she slowly transforms into a hot lead. We move across the street in a club called Nurturing phase. A couple drinks later the lead becomes a customer while we agree on going to her place. On our way out we saw a conversion rate sitting in the corner and growing out of happiness.
After a great night we didn’t see each other for a week. I had a dilemma if I should buy her some gifts and go outbound on her, or write a blog about our sensual experience and remind her how awesome that night was. Inbound was always my game, and I wrote a blog and posted it on my Facebook page. She liked it and shared with her friends. One of them even asked me for a dinner. But I decided to stay loyal and rengage my beloved lead. Conversion rate texted me saying that I am the best friend ever. Bounce rate was reported to suffer from a huge weight loss.
We broke up in the end. But visitors kept coming to my blog post. I noticed one girl in my Analytics from SOMA, using Google Chrome on her iPad. Analytics told me she was French at the same time. With bounce rate of zero and 17 pages per visit I knew it could be only that beautiful girl I met the other day at Starbucks. I was thinking, imagine 1000 girls such as her every day. That would mean 17000 pageviews each day. It is also reported that she found my blog on Facebook. She probably liked the page as well. I should be able to find her.
I looked at her eyes and she told me I should check the footer first if I want to find more about her. It was one amazing piece of footer. Whoever did a wireframe for that should be rewarded by professor Ross himself I thought.
Love this one from Jay Z.
“I will not lose for even in defeat, there’s a valuable lesson learned so it evens up for me…”
Good side of Microsoft Surface is that they succeeded to create a huge awareness about their product in a very short period of time. Bad thing is that awareness means nothing without a good product.
Not many times in your life you have an opportunity to talk with someone who is considered to be your idol. If I met Michael Jordan when I was 13 or 14, I would probably wrap around him and stay like that till the end of the childhood. Unfortunately, back at that time it was not so real, or at least I thought so. As time passed by and my professional interest became more clear, this wish became more and more possible, and it finally happened at Ideja X conference in Zagreb. Yup guys, I had opportunity to spend some quality time with the greatest @garyvee!
Probably the first question that everyone wants to know about Gary is – is this guy really doing all by himself. I mean tweeting, vcasting, chatting, presenting and all those work related words finished by -ing. But the second after you meet him, you have no doubt that the answer can be only positive. After 10-minute interview I was amazed by the fact that is maybe not so obvious and not so interesting for being written. Yes he knows a lot. Yes he started with a 4 million dollar business. Yes his industry is being more easily monetized than some others but… people forget the fact how normal he is. In a world full of business A MUST bullshits, he remained to be regular guy from the neighbourhood you can talk and have fun with. While “businessmen” think it’s just a mockery he’s rocking the world with this attitude, making armies of brand advocates and thus changing the way the marketeers work and think. Thumbs up for that!
In the end, I would like to thank Gary for his time, and awesome Netokracija crew for helping me do this. Great opportunity and probably one of the biggest motivation boosts I’ve ever had!
LeWeb ‘10 was like listening to the band that you were looking for your whole life, and whose music you don’t want to be stopped. You are discovering other songs and albums, and getting more and more inspiration with every single second of it. I found that band, and am suggesting you to try the same in 2011.