Friends from my school asked me to briefly explain basic online marketing concepts. Here is what I did.
When I see a hot girlfriend it means I became aware of her and thus entered the funnel. If I ask her for a drink and she ignores my request that means my bounce rate is pretty big. Since it is unlikely to happen she slowly transforms into a hot lead. We move across the street in a club called Nurturing phase. A couple drinks later the lead becomes a customer while we agree on going to her place. On our way out we saw a conversion rate sitting in the corner and growing out of happiness.
After a great night we didn’t see each other for a week. I had a dilemma if I should buy her some gifts and go outbound on her, or write a blog about our sensual experience and remind her how awesome that night was. Inbound was always my game, and I wrote a blog and posted it on my Facebook page. She liked it and shared with her friends. One of them even asked me for a dinner. But I decided to stay loyal and rengage my beloved lead. Conversion rate texted me saying that I am the best friend ever. Bounce rate was reported to suffer from a huge weight loss.
We broke up in the end. But visitors kept coming to my blog post. I noticed one girl in my Analytics from SOMA, using Google Chrome on her iPad. Analytics told me she was French at the same time. With bounce rate of zero and 17 pages per visit I knew it could be only that beautiful girl I met the other day at Starbucks. I was thinking, imagine 1000 girls such as her every day. That would mean 17000 pageviews each day. It is also reported that she found my blog on Facebook. She probably liked the page as well. I should be able to find her.
I looked at her eyes and she told me I should check the footer first if I want to find more about her. It was one amazing piece of footer. Whoever did a wireframe for that should be rewarded by professor Ross himself I thought.